PRIVACY POLICY

Last updated: 19 June 2023

Serena AS (company number 923 795 189), referred to as "us," "our," or "we," is the controller of your personal data collected through the Website. Serena is committed to protecting and respecting your privacy.

INTRODUCTION

This privacy policy (the "Privacy Policy") sets out the types of personal data we collect when you access and visit https://serena.no/ (the "Website") and any products or services offered via the Website, and how we may manage and use that data.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notices that we may provide on the Website at or around the time we collect or process personal data about you, so that you are fully aware of how and why we are using that data.

This Privacy Policy supplements other terms or notices on our Website and is not intended to override or replace them.

By visiting or otherwise using our Website, you accept that you have read and understood this Privacy Policy. If, for any reason, you do not agree with the content of this Privacy Policy, please stop using this Website.

We reserve the right to revise or amend this Privacy Policy at any time to reflect changes to our business or changes in the law. Where these changes are significant, we will endeavor to notify users of the Website. However, it is your responsibility to check this Privacy Policy before each use of the Website.

The Website is not intended for children, and we do not knowingly collect personal data relating to children.

WHAT INFORMATION CAN WE COLLECT?

The personal data we collect from you may include:

  • Identity Data: This includes your full name.

  • Contact Data: This includes your billing address, delivery address, and email address.

  • Financial Data: This includes bank account and payment card details.

  • Transaction Data: This includes details about payments to and from you, as well as other details or services you have purchased from us.

  • Technical Data: This includes your IP address, operating system, browser type, and browser version.

  • Usage Data: This includes information about how you use the Website and our products and services.

  • Marketing and Communications Data: This includes your preferences in receiving marketing from us and our third parties.

When this Privacy Policy refers to "personal data," it is referring to data about you from which you could be identified, such as your name, date of birth, contact details, and even your IP address.

HOW IS YOUR PERSONAL INFORMATION COLLECTED?

INFORMATION YOU GIVE TO US

When you use the Website to complete a form, contact us by email or by post, report a problem with the Website, or provide us with your information in any way, we may collect, store, and use the personal data that you disclose to us.

It is important that the personal data we hold about you is accurate and up to date. If you wish to update the information you have previously provided to us, please contact us at contact@serena.no.

THIRD PARTIES OR PUBLICLY AVAILABLE SOURCES

We may also receive personal data about you from various third parties, and public sources, such as: analytics providers, advertising networks and search information providers.

HOW AND WHY DO WE USE/SHARE YOUR PERSONAL DATA?
LAWFUL BASIS FOR PROCESSING YOUR INFORMATION

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • When you have asked us to do so or have consented to us doing so.

  • When we need to use your personal data to perform a contract we have entered into with you.

  • When it is necessary for our legitimate interests (or those of a third party) and your fundamental rights do not override those interests.

  • When we need to comply with a legal or regulatory obligation.

Here are some examples of how we may use the information we collect about you and the lawful basis we rely on to do so.

MARKETING

We may use your personal data to contact you about our latest news, products, or services (referred to as 'marketing'). You will receive marketing communications from us if you have:

  • Subscribed to receive marketing communications from us.

  • Purchased our products or services and have not opted out of receiving marketing when providing us with your email address.

To unsubscribe from marketing emails at any time, please click on the unsubscribe link at the bottom of any marketing email. Alternatively, you can contact us by email at contact@serena.no.

We will obtain your express opt-in consent before transferring your personal data to any third party for their own marketing purposes.

SHARING YOUR PERSONAL DATA

Depending on how and why you provide us with your personal data, we may share it in the following ways:

  • We may share your personal data with any member of our company group, including our subsidiaries, ultimate holding company, and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

  • We may share your personal data with selected third parties whom we sub-contract to provide various services and/or aspects of the Website's functionality. For example, third-party plugins that provide functionality such as message boards or image hosting services (referred to as 'Service Providers' below).

  • We may share your personal data with analytics and search engine providers that assist us in improving and optimizing this Website, as described above.

  • We may also disclose your personal data to third parties in the following events:

    • If we sell or buy any business or assets, in which case we might disclose your personal data to the prospective seller or buyer of such business or assets as part of that sale.

    • If Serena or substantially all of its assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.

    • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or if we are asked to provide your details to a lawful authority to aid in the investigation of crime or disorder.

    • If necessary to enforce or apply our Website's terms of use or terms and conditions, or to protect the rights, property, or safety of our company, our customers, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

SERVICE PROVIDERS

Our service providers offer us a range of administrative, statistical, and technical services. We only provide service providers with the minimum amount of personal data necessary to fulfill the requested services. We also require them to protect this data and refrain from using it for any other purpose. We take these relationships seriously and ensure that all our data processors sign contracts with us that clearly outline their commitment to respecting individual rights and assisting us in helping you exercise your rights as a data subject. The following is a list of the types of trusted service providers we utilize:

  • Website Developers

  • Analytics Providers

  • Payment Processors

  • Client Relationship Management System Providers

  • Logistics Providers

  • Online Marketing Providers

LINKS TO THIRD PARTY SITES

This Website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy policy of every website you visit.

FOR HOW LONG DO WE KEEP YOUR PERSONAL DATA?

We will retain your personal information on our systems only for as long as required to provide you with the services you have requested, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. In the event of a complaint or if we reasonably believe there is a prospect of litigation regarding our relationship with you, we may retain your personal data for a longer period. In some circumstances, you can request the deletion of your data. Please refer to 'Your Rights' below for further information.

In certain situations, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes. In such cases, we may use this information indefinitely without further notice to you.

SECURITY

Serena takes the protection of your information very seriously. If we have provided you with a password that allows you to access certain parts of our Website, it is your responsibility to keep this password confidential. We kindly request that you do not share your password with anyone.

INTERNATIONAL DATA TRANSFERS

Whenever we transfer your personal data outside of the European Economic Area (“EEA”), we ensure that a similar degree of protection is afforded to it by implementing at least one of the following safeguards in most cases:

  1. We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

  2. We will only transfer data to the US if the business we are transferring your personal data to is part of the Privacy Shield, which requires them to provide similar protection to personal data shared between Europe and the US.

  3. When we use certain service providers, we will utilize specific contracts approved by the European Commission, which give personal data the same protection it has in Europe.

By submitting your personal data, you agree to the terms of such transfers. If you would like more information about the mechanism through which your personal data is transferred, please contact us via email at contact@serena.no.

YOUR RIGHTS RIGHT OF ACCESS

You may, at any time, request access to the personal data we hold about you (you may have heard of this right being described as a 'subject access request'). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

YOUR RIGHT TO RECTIFICATION

You may request that we correct personal data that we hold about you which you believe is incorrect or inaccurate, though we may need to verify the accuracy of the new data you provide to us.

YOUR RIGHT TO ERASURE

You may ask us to erase personal data if you do not believe that we need to continue retaining it (you may have heard of this right described as the “right to be forgotten”). If for any reason we believe that we have a good legal reason to continue processing personal data that you ask us to erase we will tell you what that reason is at the time we respond to your request.

YOUR RIGHT TO OBJECT TO PROCESSING

You may object to processing of your personal data where we rely on legitimate interest for processing that personal data. You also have the right to object where we are processing your personal data for direct marketing purposes. We will comply with your request unless we have a compelling overriding legitimate interest for processing or we need to continue processing your personal data to establish, exercise or defend a legal claim.

YOUR RIGHT TO RESTRICT PROCESSING

This enables you to ask us to suspend the processing of your personal data in the following scenarios: if you want us to establish the data's accuracy; where our use of the data is unlawful, but you do not want us to erase it; where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims;

or you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

YOUR RIGHT TO PORTABILITY

We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

YOUR RIGHT TO OBJECT TO AUTOMATED DECISION MAKING AND PROFILING

You have the right to be informed about the existence of any automated decision making and profiling of your personal data, and where appropriate, be provided with meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing that affects you.

YOUR RIGHT TO WITHDRAW CONSENT AT ANY TIME

You may withdraw your consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

EXERCISING YOUR RIGHTS

When you write to us to make a request to exercise your rights, we are entitled to ask you to prove that you are who you say you are. We may ask you to provide copies of relevant ID documents to help us verify your identity.

CONTACT DETAILS

 If you have any queries regarding this Privacy Policy, if you wish to exercise any of your rights set out above, or if you think that the Privacy Policy has not been followed, please contact us by emailing contact@serena.no.

You may also lodge a complaint with our lead supervisory authority, the Information Commissioner, or your local supervisory authority about any aspect of our handling or processing of your personal data. However, we would appreciate the chance to address your concerns before you approach any supervisory authority, so please contact us in the first instance.

TERMS INTRODUCTION

This page provides you with information about us and the legal terms and conditions ('Terms') on which the various products ('Products') listed on our website and any associated digital platform, which may be released by us from time to time (the 'Website'), are offered for sale to you. For ease of reading, we have divided these Terms into several sections:

  • Introduction

  • Contract parties

  • How to contact us

  • Orders

  • Products

  • Pricing

  • Payment

  • Delivery & insurance

  • Right of return, refund or cancellation

  • Our liability

  • How we may use your personal information

  • Events outside our control

  • Other important terms

  • Cancellation Form

These Terms will apply to any contract for the sale of Products that you enter into using the Website (each a 'Contract'). Please read these Terms carefully before ordering any Products from the Website. By placing an order on the Website, you agree to be bound by these Terms, as well as any general terms and conditions of use that may be published on the Website from time to time.

Every time you wish to order a Product, please check these Terms, as we may have made changes to them since your last order, and the Terms in force at the date of each order will apply.

CONTRACT PARTIES

"We", "us", "our", "Serena AS" are a company registered in Norway under company number 923 795 189, with our registered office at Kristian Augusts gate 11, Oslo, Norway, 0164. "You" and "your" refer to the person who buys or agrees to buy Products on the Website from us.

HOW TO CONTACT US

When we refer, in these Terms, to 'in writing,' this will include email. If you have any questions or complaints about the Products or these Terms, they should be sent to us at contact@serena.no or by post to our head office: Kristian Augusts gate 11, Oslo, Norway, 0164. If we have to contact you, we may do so by telephone or by writing to you at the email address or postal address you provided to us at the time you place your order.

ORDERS

Now we will accept your order. By placing an order, you are offering to purchase a Product in accordance with these Terms. After you place an order for a Product, you will receive an email from us acknowledging and confirming your order. At that point, a binding contract will come into existence between you and us. We recommend that you print a copy of that order confirmation for your records, as well as a copy of these Terms.

IF WE CANNOT ACCEPT YOUR ORDER

If we are unable to accept your order, for example because that Product is not in stock or no longer available, we will inform you of this by email, and we will not process your order. If you have already paid for the Product, we will refund you the full amount, including any delivery charges, as soon as possible.

We reserve the right to limit quantities purchased per person, per household, or per order and to cancel or refuse orders that exceed such limits. 

YOUR ORDER NUMBER

We will assign an order number to your order and inform you of it when your order is accepted. It will help us if you can provide us with the order number whenever you contact us about your order.

YOU MUST BE 18

To place an order, you must be above the age of 18. If you are younger than 18, we ask that you let a parent or legal guardian place your order. If it comes to our attention that an order has been made by a person under the age of 18, we reserve the right to decline it.

PRODUCTS

Products may vary slightly from their pictures on the Website. While we have made every effort to display the colors and images of our Products as accurately as possible, the images are for illustrative purposes only. Although we have made every effort to display the colors accurately, we cannot guarantee that a device's display of the colors accurately reflects the color of the Products. Your Products may vary slightly from those images. Product packaging may vary. The packaging of the Products may vary from what is shown in images on the Website.

PRICING

PRICES ON THE WEBSITE

The price of Products will always be shown to you before you submit your order. Prices for Products may change from time to time, but changes, other than instances of mis-pricing, will not affect any order that we have accepted by email.

WHAT HAPPENS IF THE PRICE IS WRONG

It is always possible that, despite our best efforts, some Products may be incorrectly priced on the Website. We will normally check prices before accepting your order. If the correct price of a Product at the time of your order is higher than the price stated to you, we will contact you for instructions before we accept your order. If we accept and process your order where there is an obvious and unmistakable pricing error that could reasonably have been recognized by you as a misplacing, we may end the contract, refund you any sums you have paid, and require the return of any goods provided to you.

IMPORT DUTIES

You accept that if you purchase goods to be delivered to an address outside of the UK, your order may attract import taxes and/or other analogous levies and taxes. In such cases, you will be responsible for paying those sums and accept that your order may be held by your local customs authority until such sums are paid. Serena will provide a VAT receipt upon request. Please email us at contact@serena.no with your request.

PAYMENT

When will payment be taken?

Full payment is required at the time your order is placed. You can pay through our payment processor or any other payment methods that we may add to the Website from time to time. Your use of any payment services to purchase Products will be subject to the terms and conditions of the applicable payment processor.

You agree to provide current, complete, and accurate purchase and account information for all purchases made on the Website. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transaction and contact you as needed. You expressly agree that we are not responsible for any loss or damage arising from the submission of false or inaccurate information.

PAYMENT SECURITY

We use standard internet encryption technology to provide you with the highest practicable level of security. By submitting such information, you grant us the right to provide the information to third parties for the purpose of facilitating the completion of purchases.

DELIVERY & INSURANCE
DELIVERY COSTS

Shipping is done by a globally recognized and insured courier.

WHEN WILL YOU RECEIVE YOUR PRODUCTS?

During the order process, we will inform you of the estimated delivery date for providing the Products to you. If we determine that we are unable to meet the estimated delivery date, we will contact you with a revised estimated delivery date. Generally, the estimated delivery dates are as follows:

  • United Kingdom: 7 business days

  • Europe: 4 business days

  • USA: 7 business days

  • Rest of the world: 10 business days

Please note that these estimates exclude weekends and bank/public holidays. Any dates provided to you by us are simply approximations given in good faith based on the selected shipping method. It should be understood that these dates are approximate and we are not bound by them. We accept no liability for any delay in the delivery of the Products.

SIGNATURE REQUIRED ON DELIVERY

A signature may be required for the release of the Products to you at the delivery address you provided, especially if the value of your order is high or if your order contains products with high individual prices. If our delivery agent is unable to deliver the goods to you because you are not present at the time of delivery and if you do not follow their instructions to rearrange the delivery, we may terminate the contract with you and cancel your order. In such cases, we reserve the right to charge you for the costs incurred in attempting to deliver the products to you.

YOUR PRODUCT WILL BE FULLY INSURED DURING DELIVERY

A Product will become your responsibility from the moment we deliver it to the address you provided, or when it is collected or delivered according to your instructions to the relevant postal service and/or carrier selected. This does not affect your statutory rights to cancel your order, but please note that you will be responsible for any damage caused to the goods once they are in your possession.

SHIPPING RESTRICTIONS

We are unable to deliver to PO Box numbers, BFPO addresses, mail-forwarding addresses, and temporary residence addresses. This policy is in place to ensure the safe and undamaged delivery of your Product(s).

YOUR RIGHTS TO RETURN PRODUCTS
CHANGING YOUR MIND

YOUR RIGHT TO RETURN PRODUCTS IF YOU CHANGE YOUR MIND. You have the right to return purchased Products for a refund within fourteen (14) days of receiving the Products for any reason. The Products must be returned unused, sealed, and in the condition they were sent to you, with the original packaging. Our return process If you would like to exchange one item for another, you must first return the original item and then place a new order. You will be refunded for the original item in accordance with our usual returns policy. To ensure your return is covered by our returns policy and to avoid any delays, items must be returned using the original packaging provided and include the completed Returns Section within the delivery note. We reserve the right to withhold or reduce any refund for Products that have been damaged or diminished in value. HOW TO RETURN PRODUCTS If you change your mind after the products have been dispatched to you or after you have received them, and you choose to cancel your order as described above, you must return the products to us. You must return the goods by dropping them off at your local UPS Access Point using the prepaid return label included in your order, within 14 days of notifying us that you wish to exercise your right to return Products. Please note that goods cannot be returned to any of our stores. For all returns, simply take your parcel to your local UPS Access Point and ensure you obtain a receipt or proof of postage for your item. If you do not have access to a convenient UPS Access Point, please email contact@serena.no, and we will arrange alternative return shipping options. HOW TO RETURN:

  1. Pack the item(s) you would like to return in the original packaging provided.

  2. Complete the returns section on the delivery note and insert the form into the box.

  3. Attach the UPS label provided in the packaging to the outside of the box. If you don't have a returns label, email us at contact@serena.no, and we will send one to you.

  4. Take your parcel to one of the conveniently located UPS Access Points and make sure to get a receipt or proof of postage. If you do not have access to a convenient UPS Access Point, please email us at contact@serena.no, and we will arrange alternative return shipping options for you.

Please note that we will not make any refund until we have received the relevant Products from you and confirmed that they have not been damaged or used.

YOUR RIGHT TO CANCEL OR MAKE CHANGES TO THE ORDER

You may cancel a contract at any time within 14 days, starting from the day after you received the Product(s). If you cancel the contract after the Product(s) have been dispatched to you or after you have received them, you must return them to us. You will receive a full refund of the price paid for the Product(s), but not the cost of delivery. You will be responsible for the full cost of the Product(s) if they are lost or stolen during their return journey to us. Therefore, we recommend that you use a tracked delivery service that is appropriately insured.

To cancel a Contract, you must fill out the Cancellation Form at the end of these Terms. You must complete and return this form to us either by email to contact@serena.no or by post to Kristian Augusts gate 11, Oslo, Norway, 0164.

Once we receive your Cancellation Form, we will send you a notification for your records. You may wish to keep a copy of your cancellation notification for your own records. If you send us your cancellation form by email or by post, then your cancellation will be effective from the date you sent us the email or posted the form to us. If you wish to make changes to the Products you have ordered, please contact us by emailing contact@serena.no. We will let you know if the change is possible. If it is possible, we will inform you of any changes to the price of the Products, timing of supply, or anything else that would be necessary as a result of your requested change and ask for your confirmation whether you wish to proceed with the change.

This provision does not affect your statutory rights as a consumer (see the section below, "Your right to return Products that are faulty or not as described").

FAULTY PRODUCTS YOUR RIGHT TO RETURN PRODUCTS THAT ARE FAULTY OR NOT AS DESCRIBED

If your Products are faulty or not as described, you have the right to cancel your order and have the Products replaced or receive a full refund if you notify us within the cancellation period. The cancellation period for faulty products starts from the date of the email from us to you confirming your order and ends 30 days after the day you actually receive the Product.

Alternatively, if your product is faulty or not as described, and a period of more than 30 days and less than six months has elapsed, then you are entitled to request a replacement or a repair. If your Products cannot be repaired or replaced by us, then you are entitled to request a refund within six months from the date you received the Products. We reserve the right to reject refund requests that relate to goods that have been damaged by customers while being used or not correctly cared for.

If you are entitled to receive a refund in this way, you are also entitled to a refund of the price you paid for the Products and any standard delivery charges that you paid for them (excluding the cost of any expedited or special delivery that you may have opted for). You will also be provided with a refund for any reasonable shipping charges you may incur by returning the faulty products to us.

If you are entitled to and request a refund, we will process it as soon as possible after receiving the returned faulty product from you and confirming the reported fault and, in any case, within 30 calendar days of the day of receiving it and making that confirmation.

OUR LIABILITY WE ARE RESPONSIBLE TO YOU FOR FORESEEABLE LOSS AND DAMAGE CAUSED BY US

If we fail to comply with these Terms, we are responsible for the loss or damage you suffer that we could have foreseen because the loss or damage was an obvious consequence of our failure to comply with these Terms or our negligence or if they were contemplated by you and us at the time we entered into the Contract. We are not responsible for any loss or damage that we could not have foreseen.

WE ARE NOT LIABLE FOR BUSINESS LOSS

We only supply products for domestic and private use. We shall have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity. We also expressly exclude any liability for any loss or damage that may be incurred by you as a result of your breach of these Terms.

WE DO NOT EXCLUDE OR LIMIT IN ANY WAY OUR LIABILITY TO YOU WHERE IT WOULD BE UNLAWFUL TO DO SO

We do not in any way exclude or limit our liability for death or personal injury caused by our negligence, fraud, or fraudulent misrepresentation, or any other liability that may not be limited or excluded under applicable law. Any statutory warranties to which you are entitled as a consumer (including, for example, that any service is carried out with reasonable skill and care, and any Products provided are of satisfactory quality) are unaffected by these Terms.

Our total aggregate liability in respect of any and all claims that you may bring against us in connection with Contracts and/or any use by you of the Website or Products shall be no more than twice the value of the affected Product(s).

You accept that these limitations of liability shall also apply to any and all claims that you may make in respect of the matters specified in these Terms and their subject matter (however those claims arise).

HOW WE MAY USE YOUR PERSONAL INFORMATION

We will only use your personal information as set out in our Privacy Policy.

OTHER IMPORTANT TERMS

We may transfer this agreement to someone else.

We may transfer our rights and obligations under these terms to another organization.

Nobody else has any rights under this contract (except someone you pass your guarantee on to). This contract is between you and us. No other person shall have any rights to enforce any of its terms.

If a court finds part of this contract illegal, the rest will continue in force. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect. Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms or if we delay in taking steps against you for your breach of this contract, that will not mean that you do not have to do those things, and it will not prevent us from taking steps against you at a later date. For example, if you miss a payment and we do not chase you, but we continue to provide the products, we can still require you to make the payment at a later date.

WHICH LAWS APPLY TO THIS CONTRACT AND WHERE YOU MAY BRING LEGAL PROCEEDINGS.

These terms are governed byNorwegian law, and you can bring legal proceedings in respect of the products in the Norwegian courts.

Now you’ve read all that… why not buy a bag!