
embracing tradition in the new world


A Norwegian brand, inspired by the Scandinavian way of Life. Serena is a balance of abundance and modesty, luxury and practicality, lifestyle and environment. Serena is contemporary and classic, yet sexy and provocative.
Serena is empowerment.
Serena is freedom to be…

Serena handbags are made with love and care, using the finest materials and working with the world's best artisans, creating the most beautiful and elegant structured handbags for all occasions.



Serena foundation is based upon emotion, relationships, and possibility of having something special in our lives. Serena represents the and power to be in charge of our own definition and destination. Serena thrives for quality and simplicity of life. As a founder I focus on my expression of development and my relationships with women, and in particular my daughter Serena who I look at with such joy.

Serena is minimalistic with a sense of inner abundance. Serena is free spirited, curious and adventurous, caring and considerate. Serena is contemporary and classic, yet sexy and provocative. Serena creates memories through stories and experiences.