THE SERENA STORY
The Serena foundation is built on the core values of emotion, relationships, and the pursuit of something extraordinary in our lives. It signifies the inherent power we possess to shape our own identity and determine our path in life. At the heart of Serena foundation lies the quest for quality and simplicity, emphasizing the importance of cherishing life's most meaningful moments. As the founder, I am deeply immersed in the journey of personal growth and the connections we build with others, especially my daughter Serena, whose presence fills me with immense joy and inspires my every endeavor.
The Serena foundation serves as a testament to the transformative power of emotional bonds and the richness they bring to our lives. By acknowledging the significance of relationships, we foster a sense of belonging and create a community that values authentic connections. As a founder and a mother, my dedication lies not only in my own development but also in nurturing the bond I share with my daughter. Serena, a beacon of light and hope, symbolizes the boundless possibilities that lie ahead. Through the Serena foundation, I strive to empower individuals to embrace their own unique journeys, forge meaningful connections, and create a future filled with love, happiness, and fulfillment.
Freedom.
We care deeply about the impact our choices have on the world around us. With this in mind, we constantly strive to source sustainable materials and prioritize ethical practices in all aspects of our business.
Freedom. The freedom to create with the constant search for beautiful materials, kindness to the environment and each other are the core values of Serena. We care...
Serena takes an explorative and artisan approach with humanist values which sit at the heart of the brand. With instinct feelings Serena creates luxury handbags that are timeless, distinctive, minimalistic and elegant and at the same time practical & durable.