Serena red liten bag

The word "SERENA" in bold, black uppercase letters on a white background.

A Norwegian brand, inspired by the Scandinavian way of Life. Serena is a balance of abundance and modesty, luxury and practicality, lifestyle and connection with nature. Serena is freedom to be…

Bringing tradition into the new world.

Colorful leather belts with metallic geometric buckles against a gray background.
Row of colorful handbags in pink, red, yellow, and brown on a shelf.
Serena Deg Bag Fuschia red carpet
SERENA deg beige bag red carpet Cannes

CURATED SELECTIONS

Light blue leather handbag with embossed logo and gold accents on a white background. SERENA MIDDELS SKY BLUE
Tan leather handbag with flap closure and embossed logo on front. SERENA MIDDELS CARAMEL
Black leather handbag with embossed logo on flap, minimalistic design
White designer handbag with top handle and embossed logo on flap.
Black leather handbag with top handle and embossed geometric logo
Red leather handbag with embossed logo and gold accents, featuring a top handle. SERENA LITEN BAG RED
Black leather handbag with top handle, flap closure, and embossed logo
Pink handbag with top handle and embossed logo on flap
Red leather handbag with curved handle on a neutral background.
Red leather wallet with embossed logo on the flap, against a white background.
Black leather card holder with embossed geometric logo on front
Red leather cardholder with embossed logo, front view.
Black leather card holder with multiple slots on a white background.
Brown leather cardholder with three slots and a logo embossed on the front.
Red leather card holder with stitching and logo
Pink belt with engraved text 'SERENA' and gold decorative clasps.
Black leather belt with gold buckle detailing on a white background.
Red leather belt with gold buckle accents and embossed text 'SERENA' in the center.

If you are looking for something timeless and elegant, the Classic Serena bags collection is the perfect choice. Made from the finest leather, the bags come in various styles, including shoulder bags, clutches, and crossbody bags. The bags feature a minimalist design with sophisticated details, such as our signature metal buckle and soft, supple leather. These bags are perfect for any occasion, be it a formal event or daily use.

Person wearing a gray blazer, white textured sweater, dark jeans, holding clutch in crosswalk.

Serena handbags are made with love and care, using the finest materials and working with the world's best artisans, creating the most beautiful and elegant structured handbags for all occasions. 

Created in Norway, made in Spain by worlds renowned craftsmen creating perfection through every detail.

Close-up of person holding a beige leather handbag with a top handle, wearing a cable-knit sweater and dark pants.

Serena foundation is based upon emotion, relationships, and possibility of having something special in our lives. Serena represents the and power to be in charge of our own definition and destination. Serena thrives  for quality and simplicity of life. Founded by a woman for women of the world.

“As a founder I focus on my expression of development and my relationships with women, and in particular my daughter Serena who I look at with such joy”. Taya Bonicos

Serena is minimalistic with a sense of inner abundance. Serena is free-spirited, curious and adventurous, caring and considerate. Serena is contemporary and classic, yet sexy and provocative. Serena creates memories through stories and experiences.

Effortless pieces, timeless style

Woman in black top holding a beige handbag

SERENA MAGAZINE RELEASE

Discover Mindful Creations & Fashion Trends with Serena Magazine. Elevate Your Fashion Sense. Be Inspired by Captivating Editorials. Join the Movement Towards a Fashionable Future.

A woman in a white sleeveless top and light blue jeans walks across a city street crosswalk, holding a small orange handbag, with tall buildings in the background.

Photo: Taya Bonicos (founder of SERENA) at New York Fashion Week

Woman holding a stack of orange gift boxes with handbags on top, smiling, standing indoors.
Black and white photo of a person holding a dark scarf in the wind, wearing a light dress and a shoulder bag, standing on a vast desert landscape.
A person holding a brown leather handbag with a visible logo, highlighted by a focus of light in a dimly lit setting.
Black and white photo shoot scene with a model posing, photographer taking pictures, and assistants adjusting lighting equipment in a studio.

SERENA Newsletter