Taya Bonicos or Taisiya Kostenko, the founder of the brand, resides in Norway with her two children, Serena & Daniel and a film maker husband, Varon. Taya's fashion journey began in 2012 when she moved to Norway with her family and started to explore Norwegian style, design and nature.

Born in Siberia, Taya lived and travelled all over the world. Educated in Russia, United Kingdom and Netherlands, Taya holds a BA & Masters in International Business Studies at Cambridge.