An enticing evening inspired by Hollywood glitz & glam. On December 1, 2022, Serena World welcomed many influential people to its showroom welcoming store opening event.

From well-known lawyers and female entrepreneurs to extravagant fashionistas, everyone enjoyed the spotlight, red carpet, while learning about the brand and its product line.

Amie Therese Hagen, Ella Skorgan, Josefine Vogt, Alphonz and Andrea Steen, Morten Furuholmen, Garbo Boutique, former Minister of Culture, This Is PR, Nordea Investment, and others were among the guests.

The bags, of course, were the focus of attention, introducing innovative luxury with minimalist design and integrated tech elements to the Norwegian fashion scene.