Serena foundation is based upon emotion, relationships and possibility of having something special in our lives. Serena represents and power to be in charge of our own definition and destination. Serena thrives for qualitz and simplicitz of life. As a founder i focus on mz expression of development and my relationship with woman, and in particular mz doughter Serena who I look at with such joy.

The freedom to create with the constant search for beautiful materials, kindness to the environment and each other are the core values of Serena. We care...

Serena takes an explorative and artisan approach with humanist values which sit at the heart of the brand. With instinct feelings Serena creates luxury handbags that are timeless, distinctive, minimalistic and elegant and at the same time practical & durable.