Dubai, UAE - The Mall of Emirates was illuminated with glamour and luxury as Etoile La Boutique, the well-known Middle Eastern boutique chain, launched its new store with a star-studded affair. The launch event showcased an exclusively curated selection of high-end brands, including Serena bags and accessories.

Founded by Taya Bonicos, the Norwegian luxury handbag brand has now expanded into the UAE market, with three stores across the country. The brand's signature crossbody bags, including the Liten, Middels, and Deg bags, were on full display at the Etoile La Boutique launch event, reflecting Serena 's commitment to quality, style, and functionality.

Etoile La Boutique's 2023 year direction is identified with core components - sustainability and women’s empowerment - and Serenais the perfect synchronisation between the two. "We are thrilled to be part of the exclusive selection of high-end brands presented at the Etoile La Boutique store opening in Dubai," said Serena founder, Taya. "We believe that our bags are not just a fashion accessory, but a reflection of the individual who wears them. We are excited to bring our signature crossbody bags to the Middle Eastern market, and we are confident that our brand will be a great fit for the luxury-seeking customers of Etoile La Boutique."

Serena 's expansion into the UAE market represents a significant step for the brand in expanding its reach and catering to the needs of customers around the . The brand's commitment to creating high-quality and versatile bags that are both practical and stylish is reflected in its signature collection, which will now be available to luxury-seeking customers in the UAE.