Serena  is more than just a manufacturer of high-end handbags. It is a business that is based on emotions, connections, and the opportunity of experiencing something truly exceptional in our lives. In order to reflect her own evolution and interaction with women, the founder, Taya Bonicos, designed Serena  with her daughter Serena in mind. Quality, simplicity, and care are the brand's basic values, which are reflected in every facet of the product, from sourcing raw materials to manufacturing.

With ethical principles at the core of the company, Serena  approaches handbag creation in an explorative and artisanal manner. Each bag is meticulously made with love and care, representing the company's dedication to making items that are timeless, distinctive, simple, and exquisite while still being useful and long-lasting. The line of bags from this company includes a variety of handbag, tote, crossbody, and shoulder bag designs, each with its own distinct appeal and practicality.