Deg, Serena's signature shape, is a structured handbag with the Nordic name for YOU. A perfectly proportioned size for holding daily necessities like a phone, keys, lip gloss, cards, coins, and headphones.

Designed to be worn day or night, smart or casual, formal or informal occasions - the best possible way it fits YOU.Deg bag is available in fuchsia, red, black, beige and orange.

Middels, which translates to "medium," is a structured handbag in Serena's signature shape. A perfect size handbag that can hold ipads, note books, make-up bags, smart phones, a small power bank or phone charger, and many other essentials - this is the ultimate practical bag.

Designed to be worn during the day or at night, for formal or informal occasions. It allows you to dress however you want.

This is what it means to be free…

Middels bag is available in red, taupe, black.

The refined soft Strap is woven from high quality, long-lasting fibres. This is a great accessory to add to your look to make it more casual / urban. The strap is compatible with the Deg, Liten, and Middels.

Wearable day or night, smart or casual, formal or informal. It empowers YOU.